Prints in Focus
Summer’s Trendiest Fashion Choices

Seasons play a major role in the choice of prints for clothing, especially in this subcontinent. While solid colors like black are dominant in winter, light colors are preferred in summer. When the monsoon arrives, we see a shift toward gray, blues and whites. Since summer is the longest of the six secasons here, print trends change multiple times at different stages. Let’s take a quick look at the most popular print stories for late summer.

Chevrons and Stripes

The chevron pattern dominates summer fashion with its distinctive zigzag lines and classic stripes. These prints add energy and movement to a variety of garments such as tunics, tops, boleros, skirts and office-to-party dresses. Whether in vibrant colors or classic black and white, these prints will add a stylish and modern look to your summer wardrobe.

Mineral Hedges

This trend features prints inspired by nature, combining color effects with hazy, flowing floral patterns. Perfect for kameez, salwar kameez, tunics, dresses and skirts, these designs give a dreamy, artistic feel. The mix of bright and muted summer colors reflects the beauty of nature and is perfect for those looking for a sophisticated yet eye-catching summer outfit.

Checks and Geometric Patterns

Classic checks and abstract geometric patterns are making a strong comeback this summer. Blending tradition with modernity, these prints can be seen on casual shirts, formal shirts, polos, tees and blouses. Available in a variety of sizes and styles, these prints add a sophisticated and structured element to the summer wardrobe, making them a versatile choice for both casual and formal occasions.

Fanciful Flora

Bold, vibrant floral prints create a sense of movement and energy, perfect for tunics, kameez, salwar kameez and everyday dresses. The flowers appear to be in motion, making these prints appear fresh and vibrant. These flowers are perfect for those who want to make a statement in their summer wear, as they can add a vibrant touch to any outfit.

Dewey Bloom

Delicate and detailed floral prints convey a sense of romance and elegance, perfect for dresses, skirts, kameez and tops. Whether in monochrome or rich, deep hues, these prints create a sophisticated summer look. They are perfect for creating a calm and glamorous style that works well for casual wear and special occasions.

Earthy Textures

Inspired by natural textures like marble, this style focuses on earthy, muted colors and organic patterns. Perfect for layering pieces like jackets, boleros, kameez, skirts and tunics, this trend brings a sense of calm and stability to summer fashion. Earth tones add warmth and depth, perfect for those who appreciate a grounded, nature-inspired look.

Unleashed Sentiments  

These prints express emotions and artistic freedom. Abstract and expressive, they are perfect for T-shirts, Polo shirts, casual shirts, even on some office-friendly attires. They embody a free-spirited, creative attitude towards fashion, perfect for those who want to express their personality and emotions through unique patterns and unexpected designs.

Monochrome Magic

Timelessly elegant, monochromatic prints focus on solid color schemes, perfect for formal shirts, tees and tops. These designs create an elegant, simple look that is modern and sophisticated, perfect for both day and night wear. Monochromatic prints are a summer must-have, offering versatility and effortless style.

From bold chevrons to delicate florals, let each design elevate your style and make a statement this season. Don’t miss out—refresh your wardrobe now!

• Khadiza Falguni